Primary Colour Palette
Our bold colour palette is important in the recognition of the AMS brand. We predominately use the yellow in our communications but we try to achieve a balance with white, black and gray. Please always use the correct colour breakdown.
CMYK: For standard print documents. I.e. brochures & stationery.
RGB: For documents that appear on screen. I.e. Powerpoint, websites, video.
Pantone: For special print jobs when an accurate representation of a colour at a high quality is needed. I.e. large format posters. When selecting Pantones ensure you use the correct version to match the type of paper stock being used.
Our extended colour palette continues the visual cue of highlighting. Each of the five secondary colours in the extended palette are equally vibrant and fresh. As with the primary Highlighter Yellow, the colours are created to be used independently, not mixed or blended together (Only on charts do they combine to relay different information – see below). They are to be used just with the black, gray and white.
Please always the correct colour breakdown.