These guidelines are to be used by anyone commissioning work from designers, printers or web developers. It contains technical information about the identity elements, colours, logo usage and font usage. It should also be used by all staff to ensure that all communications leaving the office have a consistent, on-brand look and feel.
These guidelines should not restrict creativity or design, but be used to help a designer work within the visual framework. When you are commissioning designers or printers to produce printed or digital collateral, please ensure that they have a copy of these guidelines to ensure that identity assets are safeguarded.