For print assets or any literature created by a design agency then the CIOB corporate font family – Humanist 521 – is recommended for use. The range of weights that are featured in the CIOB corporate guidelines should be used to allow for styling and emphasis.
The headline copy feature within the ‘Spotlight’ should Humanist 521 Regular used in upper case. The secondary font should be Humanist 521 Light and can be used in either upper case or sentence case depending on the piece.
For digital usage, such as the website (cmya.co.uk) or when creating digital assets from Canva, the CIOB digital font – Open Sans – should be used. The range of weights within the family can be used to allow for styling and emphasis when communicating. However, existing/current styling should be adhered to where possible.