Neutral palette
Black
Web #000
C50 M50 Y50 K100
Pantone Black
RAL 9005
Slate
Web #304550
C80 M60 Y50 K40
R48 G69 B80
Pantone 7546 C
RAL 7024
Ice
Web #e2e7e9
C10 M5 Y5 K0
R226 G231 B233
Pantone 649 C
RAL 7047
White
Web #fff
C0 M0 Y0 K0
R255 G255 B255
RAL 9016
Primary brand palette
Mint
Web #96d5d2
C40 M0 Y20 K0
R150 G213 B210
Pantone 331 C
RAL 6034
Maya
Web #64abc7
C60 M18 Y14 K0
R150 G213 B210
Pantone 310 C
RAL 5024
Lemon
Web #e5e161
C8 M5 Y75 K0
R239 G225 B97
Pantone 3935 C
RAL 1016
Powder
Web #eaacba
C5 M38 Y12 K0
R234 G172 B186
Pantone 203 C
RAL 3015
Pudding Stone palette
Claret
Web #5e113f
C50 M100 Y30 K50
R94 G17 B63
Pantone 2357 C
RAL 4004
Slate
Web #304550
C80 M60 Y50 K40
R48 G69 B80
Pantone 7546 C
RAL 7024
Purwell Homes palette
Slate
Web #304550
C80 M60 Y50 K40
R48 G69 B80
Pantone 7546 C
RAL 7024
Purwell Green
Web #194d25
C82 M42 Y98 K46
R25 G77 B37
RAL 6035
Mint (as above)
#96d5d2
Ice (as above)
#e2e7e9
The colour palette has been created to give the HLL identity a fresh and modern look. The colours should be used individually and not mixed or blended. Try to use only one colour at a time.
When introducing a further, or secondary colour, we recommend using white, black, ice or slate.