Sagentia Innovation – Copy Guidelines

Why do we have brand guidelines?

A brand is much more than a logo: it’s about creating and presenting a personality and a positioning. Branding covers visual design, as well as what we say and how we say it – including how we describe who we are and what we do. And it extends to every interaction – written, verbal, physical or virtual – a client has with us.

Brand guidelines help to ensure that everything we present to an external audience – whether new or existing clients, or stakeholders in our business – is consistent, reflects our core messages and showcases us in the best possible light.

Guidelines around these key elements help to ensure the consistency required by our brand and provide support to all our colleagues in creating content that conveys our knowledge, passion, and attention to detail.

Branding – particularly in terms of how we communicate visually and in writing – enables us to establish a strong and recognisable link between who we are and what we do that is instantly recognisable and trusted with our audience.

What is the purpose of this style guide?

This guide is designed to help you write in our house style, using our brand’s unique voice. This is important to ensure that our communications are always of a high-quality and consistent – a vital part of making sure that we’re viewed as professional, credible, and reliable.

This guide will be reviewed and added to from time to time. If you have any questions or think anything else should be added, please speak to the marketing team.